Reading ‘The Aware Customer’ is always insightful, especially with its in-depth exploration of critical issues by industry experts. This month’s focus on World Accreditation Day highlights the significance of selecting a National Accreditation Board for Testing and Calibration Laboratories (NABL) accredited diagnostic lab. As India’s diagnostic market grows at 14%, and with molecular pathology expected to expand by 35-40% annually, the sector faces challenges of fragmentation with over 100,000 labs.