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August 2020

India: Consumer Protection Laws| Influencers Be Aware!

Influencer Marketing Social networking sites like Instagram, #YouTube, #FaceBook, #Vigo Video, offer a highly interactive and visually rich experience to users. Hence these sites have acquired immense popularity for product promotion. Influencers are the key drivers of this ecosystem. Oxford English Dictionary defines ‘influencer’ as “a person with the ability to influence potential buyers of […]

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What is brand safety?

The Interactive Advertising Bureau (“IAB”) defines ‘brand safety’ as “keeping a brand’s reputation safe when it advertises online“. The objective of brand safety is to ensure that the placement of advertisements is such that they are protected against surrounding content that is universally considered to be unsavory. It is intended to prevent potential negative associations with the

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COVID-19: An onward gear for some, and how that is likely to shape the future of their industry

(1) E-commerce of food items and groceriesElectronics, books and garments have been the most popular items in the e-commerce segment among Indian consumers. However, COVID-19 seemed to have altered this situation, as e-groceries have taken the centre stage, ever since the pandemic (and the panic shopping!) started in February 2020. As per a press release by

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India: Branding In The Times Of COVID-19 And What Lies Ahead!

With the world facing trying times due to the coronavirus outbreak and several countries coming to a stand-still. It is apparent for most brands to avoid a hit on their business due to the once-in-a-lifetime pandemic situation. Brands in the aviation, hospitality, travel, oil and gas, restaurants, and the retail sectors appear to have been

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