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The Aware Consumer State Awards 2017

With the growing need for digitisation of public services, the central government launched the Digital India initiative and has been encouraging the state governments to invest in digitisation for increasing transparency and accountability.

In this regard, the second edition of ‘The Aware Consumer State Awards’ – held on the occasion of World Consumer Rights Day on 15th March, 2017 – focussed on evaluating the transparency of public services and the level of digitisation in each state. With knowledge support from Quality Council of India, the methodology and the evaluation matrix were improved and made more comprehensive.

The edition was supported by the Department of Consumer Affairs of the Ministry of Consumer Affairs, Food and Public Distribution, GoI. The event also led to a consensus between all stakeholders to take this initiative forward for building a New India by 2022 in the interests of the Indian Consumers.

Theme: Building Digital World Consumers Can Trust

Sub-Themes: The following pillars of Public Services and their respective delivery mechanism were considered as the key factors for determining the success of state governments from the point of view of the consumers:

  • Consumer education and redressal mechanism
  • Digital friendly initiatives for efficient delivery of public services
  • Delivery of health-related services including safe food and access to quality healthcare


  • Consumer Online Foundation
  • Quality Council of India (QCI)
  • Association of Indian Medical Devices Manufacturers (AIMED)

 Top 5 Consumer-Friendly States/UTs of India

  • Rajasthan
  • Himachal Pradesh
  • Odisha
  • Gujarat
  • Telangana