Prof. Misra was born in Jamshedpur, India, in 1951. He acquired his academic degree from the Senior Cambridge Board and a degree in Business Management from Banaras Hindu University (BHU) in 1971. Awarded the “Distinguished Alumni Award” in 2012 by the Institute of Management, BHU. The World No-Tobacco Day 2013 Award winner by the World Health Organisation (WHO) South-East Region (SERO). Recognized by the National Bank for Agriculture and Rural Development (NABARD) as a Rural Innovator, improving access to safe drinking water. He was conferred the “BHAMASHAH AWARD” in 2013 for service to consumers by the Confederation of All India Traders (CAIT). Awarded CEO of the Year 2024 by Business Connect Magazine. Printer, Publisher, and Editor of THE AWARE CONSUMER, an English Monthly Consumer Magazine published from Delhi and registered with RNI. Frequently invited to share insights on TV shows and to contribute to print media for the citizen-consumer perspective, ensuring their voices are heard in public discourse. In 2025, he was recognized as the #1 Best Seller on Amazon for his authored book, “GRAHAK”, The Man Who Awakened a Nation of Consumers, available at leading bookstores, Amazon, and Flipkart in India.

Professor of Practice at Erba Global Institute of Medical Technology, Visakhapatnam, Andhra Pradesh, India. Visiting Professor at Mahayogi Gorakhnath University, Gorakhpur, Uttar Pradesh; North East Christian University (NECU), Dimapur, Nagaland; National Law University Odisha (NLUO), Cuttack, Odisha. Chairman, Medtech Quality and Communications Institute (MQCI), supported by Andhra Pradesh Medical Technology Zone (AMTZ), Visakhapatnam. Former Visiting Professor at the Institute of Management (IM) and Former Adviser and Consultant to the Institute of Medical Sciences (IMS) at Banaras Hindu University (BHU), Varanasi. Former Member of the Planning & Monitoring Board of JSS Academy of Higher Education & Research (JSSAHER), MYSURU, Karnataka.

50+ years of professional experience, starting from Kolkata as a Marketing Executive with TATA Steel in 1971; from 1972 onward, became an entrepreneur, starting from Jamshedpur in the service sector, dealing with Human Resources, Travel & Leasing Business until 1994, and moved to Delhi until 2021. He is now based in Hyderabad for the last 5 years. At present, a qualified Independent Director on the Board of a Listed Company, Sunil Healthcare Limited. ‘Fellow’ of the Institute of Directors (IOD), India. Adviser and Consultant to several industry associations and business entities, especially mentoring start-ups in the insurance and service sectors. Consultant for Consumer Affairs to Amway India Limited, and Advisory Board Member of Global Healer LLC, USA, and Alliance for Safe Online Pharmacies (ASOP) Global, USA. Honorary Member of the Authentication Solution Providers’ Association (ASPA), New Delhi.

40+ years in consumer education and advocacy: as a volunteer in the consumer movement since 1980, as Founder Trustee of Consumer Guidance Society of Jamshedpur, Healthy You Foundation, and Consumer Online Foundation, New Delhi. Founder and Director of the Patient Safety and Access Initiative of India Foundation, based in New Delhi, advocating for enhanced patient safety and access to healthcare. These are all not-for-profit charitable organizations founded by Prof. Misra.

30+ years as an International Expert on User (Consumer) Focus; developing strategies and capacity-building programs in developing countries on Quality Management Systems for public and private organizations. Have work experience as a short-term consultant with UNDP, UNICEF, UNCTAD, the World Health Organisation (WHO), the World Bank, GIZ, the British Council, DFID, GAIN, PSM, EPOS, OPPI & ASOP, working on consumer protection policies and building a customer-centric culture in public/private organizations. An Associate Member and Former Board Member of the International Alliance of Patients’ Organizations (IAPO), which has an official relationship with the World Health Organisation (WHO).

At present, Chairman, Core Group of Experts for promoting Ayush in the health insurance sector, and Chairman of the Strategic Purchasing Committee constituted by the Ministry of Ayush, Government of India; Member of the Technical Advisory Committee in the State of Uttar Pradesh on reforms in the Clinical Establishment Act and promoting clinical trials. Senior Advisor, Association of Community Pharmacists of India (ACPI). Member of the Committee to examine implementation of blockchain technology in Pradhan Mantri Bharatiya Janaushadhi Pariyojna (PMBJP) 2024. Executive Committee (EC) Member of the General Insurance Council, nominated by the Insurance Regulator (IRDAI); Chairman, Food Safety & Consumer Protection Committee, North East Regional Council of the Indian Chamber of Commerce (ICC). Advisory Member on the CII Ayurveda Council 2026–27.

Former Adviser to the Government of Odisha, Department of Food Supplies and Consumer Welfare (FS&CW) from 2018–24; Former Governing Board Member, Quality Council of India (QCI); Former Board Member, National Accreditation Board for Hospitals & Healthcare Providers (NABH-QCI) and National Accreditation Board for Education and Training (NABET-QCI). Former Member of the Food Safety and Standards Authority of India (FSSAI) from 2008–2013, Central Advisory Committee (CAC), FSSAI, and Senior Expert with FSSAI; Special Invitee on the Steering Committee of the National Foundation of CSR (NFCSR), Ministry of Corporate Affairs, Government of India; Former Advisory Committee Member, in accordance with Rule 19 of the Insurance Ombudsman Rules, 2017, to review the performance of the Insurance Ombudsman 2022–24. Served as a member on Expert Groups for framing Government Policies such as the Mashelkar Committee (2003) for reviewing the Drugs Regulatory System and Tandon Committee (2008–09) on scientific and technological measures to counter spurious and sub-standard drugs and diagnostic centres in India. Member, National Drug Survey Core Expert Committee 2014–16. Expert Committee Member to address the issue of faulty ASR hip implants manufactured by M/s DePuy International Limited, UK. Member of several Government of India committees, such as how to tackle the nexus between Diagnostics Centers and Pharmaceutical Companies, and between Medical Practitioners and Hospitals; Inter-Ministerial Monitoring Committee on Misleading Advertisements; Expert Committee on the Patient Safety Implementation Program; Expert Committee on the Implementation of the UN Guidelines on Consumer Protection in India; Former Member of the Consumer Complaint Council (CCC) of the Advertising Standards Council of India (ASCI); Former Expert Member, National Coordination Center, Pharmacovigilance Program of India (NCC-PvPI), Indian Pharmacopoeia Commission, Ministry of Health & Family Welfare, Government of India. Former Member of the Ethics Committee of the National Dope Testing Laboratory (NDTL), Ministry of Youth Affairs & Sports, Government of India.

Since 1983, he has visited more than 35 countries as a member of delegations and missions. He attended all six Intergovernmental Negotiations on the Framework Convention on Tobacco Control (FCTC) in Geneva from 2000 to 2003. He represented Consumers International (CI) in various international negotiations as a member and head of CI delegations at various international committee meetings of the Codex Alimentarius Commission, World Health Organisation (WHO), World Health Assembly (WHA), Framework Convention on Tobacco Control (FCTC), and the International Conference on Renewable Energies. He represented India as a member of the Indian delegation, as a consumer representative, at the Codex Alimentarius Commission (CAC), the Codex Committee on Food Labeling, and ISO meetings abroad. In November 2004, he led the Indian delegation at the ISO, TC 126/WG 9 meeting in Geneva.

Founder Signatory of the Consumer Coordination Council (CCC) and served as the Founder Governing Council Member and former Chairman of CCC. As Chairman of CCC, he received support from the Government of India to develop and manage several innovative projects, such as the JAGO GRAHAK JAGO Multi-Media Campaign and the Consumer Online Resource and Empowerment Centre (CORE), and he represented CCC in various negotiations and events in India and overseas. Member of the First Constituted Central Consumer Protection Council (CCPC) by the Government of India in 1987 and the first Bihar State Consumer Protection Council in the same year. Since 1981, Prof. Misra has played an active role in drafting several rules and regulations in the interest of the Indian consumer, for example, the Consumer Protection Act 1986, the Insurance Regulatory & Development Authority Act 1999, the Electricity Act 2003, the Food Safety & Standards Act 2006, the Real Estate (Regulation and Development) Act, 2016, and the Consumer Protection Act 2019. Prof. Misra was invited on several occasions to testify in person before parliamentary committees in India on consumer-related issues.

Published several research papers on consumer behavior, perspectives, complaint handling mechanisms, accessibility, affordability, and quality of service related issues in healthcare, green energy, electricity, portable water, banking, insurance, Telecom and similar topics for the World Bank, USAID, WHO, and the National Pharmaceutical Pricing Authority (NPPA), Government of India. Authored and published several books on “Safety Issues Concerning Storage Water Purifiers,” “Direct Selling: Is It Ethical?”, and “Patient Safety and Access to Safe Internet Pharmacies.” Presently, working on the subject of “How Technology Can Play a Role in Empowering the Indian Consumer to Recognize Safe and Quality Products and Services”; also working on issues concerning GOOD GOVERNANCE by preparing an INDEX to measure the most consumer-friendly state(s) in India and the most consumer-friendly brands globally.