ASCI Upheld 65 Complaints Against Healthcare Category And 3 In Personal Care Category

Mumbai, 8 Feb 2018:  The advertisements given below were picked up through ASCI’s Suo Moto surveillance of print and TV media via the National Advertisement Monitoring Services (NAMS) project. Out of 178 advertisements, total of 152 advertisements were considered to be misleading. Of these 56 advertisements were concerned Healthcare, 92 belonged to the Education category, One belonged to Personal Care category and three belonged to “others”. 

HEALTHCARE:- 

The CCC found the following claims of 56 advertisements in healthcare products or services to be either misleading or false or not adequately / scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services advertisements also contravened provisions of the Drugs & Magic Remedies Act (DMR Act), Drugs and Cosmetics Rules (D&C Rules) and Chapter I.1 and III.4 of the ASCI Code. Complaints against the following advertisements were UPHELD. 

1. Bhagyesh Health and Beauty Care P Ltd (Height grow range of products): The advertisement’s claim, “Height Grow- Helpful for natural development” was considered to be, prima facie, in violation of The Drug & Magic Remedies (DMR) Act.  

2. Laborate Pharma India Ltd (Labolia Big Beauty): The advertisement’s claim, “Maintain beautiful & toned up breasts”, and “Increase breast volume and fullness, increase breast size naturally, firm and lift sagging breast” were considered to be, prima facie, in violation of The DMR Act. 

3. Maruthua Pharma/ Maruthua Panchajeeraka Gudom: The advertisement’s claim, “Enhance beauty and give shape to girl’s body” was considered to be, prima facie, in violation of The DMR Act. 

4. Mauli Hospital: The advertisement’s claim, “Permanent treatment of diseases like Piles, Fistula and Fissure without operation” was considered to be, prima facie, in violation of The DMR Act and The Drugs & Cosmetics (D&C) Rules. 

5. Innovative Cure Heal & Beauty Clinic: The advertisement’s claim, “Increase height upto 2-5 cms, and “Reduce obesity upto seven kilograms” were considered to be, prima facie, in violation of The DMR Act and The D&C Rules. 

6. Sri Ram Hospital: The advertisement’s claim, “Through obesity surgery, get riddance from diabetes, heart problems/ blood pressure, hypothyroid and joints pain” were considered to be, prima facie, in violation of The DMR Act and The D&C Rules. 

7. Hair Life India: The advertisement’s claim, “Original hair will return”. The before and after visuals in the advertisement appear to be misleading and imply cure from baldness. These were considered to be, prima facie, in violation of The D&C Rules. 

8. Innovative Cure: The advertisement’s claim, “Complete freedom from baldness” was considered to be, prima facie, in violation of The D&C Rules. 

9. Rudra laser Homotherapy Clinic: The advertisement’s claims, “Treat diabetes, blood pressure, paralysis, asthma, arterial diseases, allergy, heart blockages, HIV & many more successfully. These claims were considered to be, prima facie, in violation of The DMR Act and The D&C Rules. 

10. Ramkrishna Care Hospital: The advertisement’s claims, “Provide successful treatment to lack of masculinity” and “Freedom from Kidney & bladder Stones using Laser treatment”, were considered to be, prima facie, in violation of The DMR Act and The D&C Rules. 

11. Rana Hospital: The advertisement’s claim, “It has provided successful treatment to fistula patient” was considered to be, prima facie, in violation of The D&C Rules. 

12. Aproov HiTech: The advertisement’s claim, “Get freedom from obesity” was considered to be, prima facie, in violation of The DMR Act and The D&C Rules. 

13. Piles treatment centre: The advertisement’s claim, “Permanent treatment of piles and fistula through Seton and injection” was considered to be, prima facie, in violation of The D&C Rules. 

14. Sun India Pharmacy (P) Ltd (Swasthya Vardhak Capsules): The advertisement’s claim, “India's No.1 since 30 years”, was not substantiated with any authentic evidence.  The claim is misleading by exaggeration. 

15. Kismat Foundation (Dr. Ajay Kr. Singh): The advertisement’s claims, “Treatment through mind power therapy without medicines for Infertility, Blood pressure, Blood Sugar” were considered to be, prima facie, in violation of The DMR Act. 

16. Lajwanti Hospital & Nursing Home: The advertisement’s claims, “Get riddance from Obesity and its related diseases, and High blood pressure”, were considered to be, prima facie, in violation of The DMR Act and The D&C Rules. 

17. Alliance Healing Centre: The advertisement’s claims, “Only one in India who cures deafness by touch therapy” and “Sure-shot treatment for diabetes patients” were considered to be, prima facie, in violation of The DMR Act and The D&C Rules. 

18. RS Hospital: The advertisement’s claim, “Provide permanent solution for piles, fissure and fistula and through latest easy treatment method without surgery” was considered to be, prima facie, in violation of The D&C Rules. 

19. Slim N Slender: The advertisement’s claims, “Remove obesity without exercise, medicine and operation” and “No need for exercise, medicine and even no need for operation” were considered to be, prima facie, in violation of The DMR Act and The D&C Rules. 

20. Cosmetic Surgery & Laser Centre: The advertisement’s claim, “Best cosmetic surgery & laser specialist in UP - Award Winner”, was inadequately substantiated with supporting data, and is misleading by exaggeration. 

21. Apollo Hospitals Enterprise Ltd: The advertisement’s claims, “Don't replace, regrow”,  “First time in India, Apollo Hospitals brings to you Regenerative Cell Therapy”, “You may not require joint replacement after all”, and “Restores mobility”, are not adequately substantiated and are misleading by ambiguity and omission of this treatment is part of the PMS project only. 

22. Mickey Mehta 360 Degree Wellness Temple (360 Degree GYM): The advertisement’s claim, “Fittest in 55 minutes”, was not substantiated by supporting data and is misleading by exaggeration. 

23. Dr. S.K. Jains Burlington Clinic Pvt. Ltd - Burlington Hospital: The advertisement’s claim, “India's No.1 sexologist”, was not substantiated with any verifiable data of the advertiser being India’s No. 1.  The claim was misleading by exaggeration. The claim, “The only sexologist who was honoured with bharat gaurav and swasth bharat ratna award”, was not substantiated with details of the awards as well as the authenticity of the awarding organizations, and is misleading by exaggeration. Another claim, “There are 111 questions related to sex and solution is only Burlington clinic”, was not substantiated and is misleading by exaggeration and implication that other sex clinics do not provide the solution for sex problems.    

24. CK Birla Hospitals Rukmani Birla Hospital: The advertisement’s claims, “Get rid of your Male Breasts”, and “From 40 Inches to 30 Inches get your dream figure”, highlight surgery for male breasts but the visual shows a full body of a man implying overall weight reduction. These claims and efficacy being depicted via the visual are misleading by exaggeration and implication. 

25. Rediscover Clinic: The advertisement’s claim (in Gujarati) as translated in English, “Guaranteed to Reduce 7 kilograms”, was not substantiated with supporting clinical evidence, and with treatment efficacy data, and is misleading by exaggeration. Also, the visual in the advertisement implies a significant weight loss around tummy would be feasible, which is also grossly misleading. 

26. Doctors Aesthetics Centre: The advertisement’s claim, “World's #1 non-invasive fat removal treatment”, was not substantiated with any verifiable comparative data of the Cool Sculpting treatment and other Fat removal techniques, or any third party validation to prove this claim. Another claim “Eliminate fat with Cool Sculpting”, was not substantiated with supporting clinical evidence and with treatment efficacy data. The claims are misleading by exaggeration. Also, the visual in the advertisement implies a significant fat loss which is grossly misleading. 

27. Lifezen Health Care Pvt Ltd. (Eye Spa): The advertisement’s claim, “Trusted formula and recommended by eye-specialists”, was not substantiated by supporting evidence and is misleading by exaggeration.  

28. GEM Hospital and Research Centre: The advertisement’s claim, “First hospital in the world to introduce robotic lapro surgery, 3D lapro surgery & 4K lapro surgery together”, appears to be a deductive claim and was not substantiated with any verifiable supporting evidence and is misleading by exaggeration.   

29. F2 Fun & Fitness (India) Pvt. Ltd (Gold’s Gym India): The advertisement’s claim, “No.1 gym chain in the world”, was false, and was not substantiated with any verifiable comparative data of the advertiser’s gym and other competitor gyms, or any third party validation to prove this claim. The claim is misleading by exaggeration.  

30. Shree Baidyanath Ayur Bhawan Pvt. Ltd (Baidyanath Madhumehari):  The advertisement’s claim,  (in Hindi) as translated in English, “Tested by research and medicine, 83% success rate among users”, “With Madhumehari my blood sugar is in control”, were not substantiated, and are misleading by exaggeration and implication. 

31. Jolly Health Care (Jolly Fat-Go Slimming Capsules): The advertisement’s claims “Remove unwanted fat by consuming one capsule in morning and evening”, “Advanced and ayurvedic formula which is made from the best mixture of 15 effective herbs which works well to control weight” and “Trusted brand of India since 12 years for weight control” were not substantiated and are misleading by exaggeration. 

32. Homeo Trends: The advertisement’s claim, (in Telugu) as translated into English, “Treatment for Psoriasis from roots”, was not substantiated with proof of product efficacy. Also, the claim implying cure from psoriasis is grossly misleading. 

33. Zilaxo Advanced Pain Solution:  The advertisement’s claim, “Awarded as The Most Promising Brand Equipped with Internationally Acclaimed Technologies", is not substantiated with authentic supporting data and is misleading by exaggeration.  

34. Zilaxo Advanced Pain Solution: The advertisement’s claim, “Get permanent solution to slip disk without any side effect through combined classical homeopathy, ayurvedic-unani formulations and internationally acclaimed advanced physiotherapy", is not substantiated with proof of product efficacy and is misleading by gross exaggeration. 

35. Zilaxo Advanced Pain Solution: The advertisement’s claim, “Get completely rid from complex diseases like cervical and spondylosis through combination of classical homeopathy, ayurvedic unani formulations and internationally acclaimed advance physiotherapy ", is not substantiated with proof of product efficacy and is misleading. 

36. Naturoveda Health World: The advertisement’s claim, “Scientists have found out that the radiation being emitted by smart phones when they are used in darkened room can severely impact our sleep. Due to this, we become afflicted with acne, blemishes, dark circles and several other grave diseases”, “If you want to get rid of acne, blemishes and dark circles, then stay away from your smart- phone as much as possible”, are not substantiated with any conclusive and authentic scientific evidence. The claim “Experience of having treated more than 5 lakh patients" was not substantiated. The claims are grossly misleading. 

37. Health & Beauty Pvt Ltd / Rich Feel Tricology Centre: The advertisement’s claim, “India’s most trusted hair transplant and hair systems expert”, was not substantiated as the awards submitted were out-dated and were for a different category / segment than the one claimed.  Due to this discrepancy, the claim was considered to be misleading by ambiguity and implication. 

38. Shree Maruti Herbal (Stay-On Power Oil): The advertisement’s claims, “Massage daily and experience the height of happiness”, “Help rejuvenate and strengthen weak nerves” were considered to be prima facie in violation of the DMR Act. 

39. Shree Maruti Herbal (Stay-On Range Of Products/ Stay On Power Capsule):  The advertisement’s claims, “For excitement, vigour and strength” and “That you will get a feeling of youthfulness, resistance power, pep, excitement, strength and vigour in your body” were considered to be, prima facie, in violation of the DMR Act. 

40. Rajnish Hot Deals Pvt Ltd (Play Win Range Of Products): The advertisement’s claims, “Take pleasure of marital life with more vigour”, “Massage few drops on weak nerves and make it strong, powerful and hard”, “Increase extra timing and pep” along with the visual in the advertisement, read in conjunction with the claims objected to, imply that the product is meant for enhancement of sexual pleasure. These were considered to be, prima facie, in violation of the DMR Act. 

41. Star Ayurveda/ Star Homeopathy: The advertisement’s claim, “Provide quick treatment to cure arthritis without surgery” was considered to be, prima facie, in violation of the DMR Act. 

42. Makewell Pharmaceuticals (Speed Height Capsule): The advertisement’s claim, “Speed Height Capsule” was considered to be, prima facie, in violation of the DMR Act. 

43. Sun Ayurveda (Surya Amrit Jivan): The advertisement’s claims, “Increase sex time upto 50 minutes”, “Increase length and thickness of penis, “Give vigour of 30 at the age of 75”, and “Make undeveloped breasts tight and shapely” were considered to be, prima facie, in violation of the DMR Act. 

44. Dr Care Homeopathy: The advertisement’s claim, “Give solution to skin disease like Vitiligo” was considered to be, prima facie, in violation of the DMR Act.  

45. Charak Kayakalp Hospital: The advertisement’s claim, “Freedom from stones without operation” ” was considered to be, prima facie, in violation of the DMR Act. 

46. Advanced Homoeo Health Centre:  The advertisement’s claim, “Relief from prostate cancer through homeopathy - testimonial implying cure which refers to videos of cured patients” was considered to be, prima facie, in violation of the DMR Act. 

47. Sanyasi Ayurveda:  The advertisement’s claim, “Sex problems due to childhood mistakes then consume medicine with our consultation and see difference in just 15 days” was considered to be, prima facie, in violation of the DMR Act. 

48. Meeta Ayurveda: The advertisement’s claims, “Increase sex time upto 50 minutes”,  “Increase organ length, thickness”, “Remove premature ejaculation from the roots” and  “Ayurvedic treatment of skin diseases and Leucoderma” were considered to be, prima facie, in violation of the DMR Act. 

49. Meeta Ayurveda: The advertisement’s claim, “Ayurvedic treatment of skin diseases and Leucoderma” was considered to be, prima facie, in violation of the DMR Act. 

50. Positive Homeopathy: The advertisement’s claims, “Guaranteed Natural Homeopathy for – Asthma, Sexual Problems, Sexual Weakness, Deficiency of Libido, and Obesity or over weight, Deficiency of Sperms” were considered to be, prima facie, in violation of the DMR Act. 

51. Positive Homeopathy: The advertisement’s claims, “Sexual Weakness, Sperm Deficiency, Erectile Dysfunction, Premature Ejaculation, Female Infertility, Visual implies cure from infertility” were considered to be, prima facie, in violation of the DMR Act. 

52. Positive Homeopathy: The advertisement’s claims, “Erectile Dysfunction, Premature Ejaculation, Sexual disease, Sperm Deficiency, Visual implies cure from infertility” was considered to be, prima facie, in violation of the DMR Act.  

53. Neomed Hospital: The advertisement’s claim, “Cure your heart without surgery”, was considered to be, prima facie, in violation of the DMR Act. 

54. Jand Bavasir Hospital: The advertisement’s claim, “Provide treatment of piles from the roots through BEIM laser machine” was considered to be, prima facie, in violation of the DMR Act and the D&C Rules. 

55. Harshitha Hospitals (Mdr): The advertisement’s claim, “First in the world of holistic integrated cancer care - Protect from cancer ailments, defeat cancer” was considered to be, prima facie, in violation of the DMR Act and the D&C Rule. 

56. SBS Biotech Unit II Ayurvedic Division (Sachi Saheli Ayurvedic Syrup): The advertisement’s claim, “India’s Most Trusted Brand”, was not substantiated with details of the award, methodology used in the selection and other brands to which this was compared against  as well as references of the award such as the year, source and category for the award received. The advertisement is misleading by exaggeration and omission of a disclaimer to qualify this claim. 

The Consumer Complaints Council (CCC) found the following claims of nine advertisements in healthcare products or services to be either misleading or false or not adequately / scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services advertisements also contravened provisions of the Drugs & Magic Remedies Act (DMR Act), Drugs and Cosmetics Rules (D&C Rules) and Chapter I.1 and III.4 of the ASCI Code. Complaints against the following advertisements were UPHELD.

1. Rajvaidya Shital Prasad & Sons (Hempushpa): The advertisement’s claim, “Women Health Problems? Cure from the root” was not substantiated and is misleading by exaggeration as the advertisement does not say “help” but states definite benefits. Claim, “Hempushpa -The number 1 herb and tonic of millions of women since 90 years” was not substantiated with market share/sales data or through a third party validation, and is misleading by exaggeration. Also the claims “Helpful in problems like-Irregularity, Lack of Hunger, weakness, Irritability, cleansing blood, increases beauty, pain during tough days, insufficient blood, Burning sensation in palms and sole, hormonal imbalance, Uterine Tonic, etc”  and “Made with 32 effective herbs” were inadequately substantiated and are misleading by exaggeration.  Claim, “Don’t compromise with your health, have the best Hempushpa” claim is misleading by ambiguity and omission of reference to this being related to use of glass bottle packaging over Plastic. The complaint regarding endorsement by Raveena Tandon was examined and is was observed that the advertiser did not submit any evidence whether Raveena Tandon  is in agreement with the claims being made in the advertisement in general. The visual of the actress when seen in conjunction with these unsubstantiated claims are likely to mislead consumers regarding the product efficacy. 

2. Kisan Dham Shree Ladwa Gaushala: The advertisement’s claim, “With the use of Gaumutra diseases like heart diseases, Diabetes, Cancer, TB, Epilepsy, AIDS can be cured” was considered to be prima facie, in violation of The Drugs & Magic Remedies (DMR) Act. 

3. Srigiri Ayusvedic Hospital: The advertisement’s claim, “Hearing Loss? Tinitus? Ringing or Buzzing Ear? Meniere’s disease? Nerve weakness? Puss from ear? Hearing loss after accident? Not hearing even after using hearing aid?  Regain natural hearing through our unique ayurvedic treatment without hearing aid or operation,” were considered to be prima facie, in violation of The DMR Act. 

4. Cancer healer centre:  The advertisement’s claims, “Why fear cancer now? Life is priceless. Keep away from cancer (save yourself from cancer). World renowned Dr. Krishnas cancer healer has proved profitable in all kinds of cancers and helps even in cancer cases of 4th stage (last stage)”, “World renowned Dr. Hari Krishnas Cancer Healer is the result of ceaseless efforts and labour of 41 years. This is based on immunotherapy”, “World renowned practitioner Dr. Hari Krishna and Dr. Tarang Krishna have received numerous awards for this treatment. WHO has also appreciated this Cancer Healer treatment of Dr. Krishna. This treatment can be taken along with radiotherapy and chemotherapy and can help in fighting the side effects of these treatments. This treatment helps patients to get rest and get healed in all kinds of cancers in all stages. The success rates of this treatment are very high” were considered to be, prima facie, in violation of the DMR Act. 

5. Shathayu Ayurveda: The advertisement’s claim, " Maintain Healthy Weight", “Removes toxins from body”, “Boosts metabolism and immunity”, “Prevent chronic diseases” under the heading of “Benefits of detox”, appear as a definitive benefit of the detox treatment which is not substantiated and is grossly misleading. 

6. StemRx Bioscience Solutions Pvt Ltd: The contents of the website advertisement implied stem cell therapy for unapproved indications and violated ‘The National Guidelines for Stem Cell Research.’ The Website advertisement was in breach of the law and contravened Chapter III.4 of the ASCI Code.

7. Anand Herbal: The advertisement’s claim, “India No. 1 Topmost best Sex Treatment. American Mega HQ-Linga Bardhak Jantra Penis Increases & Sex time Increased” were considered to be, prima facie, in violation of the DMR Act. 

8. Lifezen Healthcare Pvt Ltd. (Tuska): The advertisement’s claims “The Tuska – The ‘New Calcium’”, “Recommended by experts”, “Two times more bio-available”, “Two times more absorption” and “Does not lead to kidney stones”, are not substantiated and are misleading. 

9. Cosmo Herbals Limited (Cosmo Silky): The advertisement’s claims, “Examined by every means” and “New improved packing” were not substantiated with supporting data, and were misleading. 

PERSONAL CARE:- 

1. Floras Cosmetics (Floras Tan Clear Scrub): The advertisement’s claim, “Removes dark circles”, was not substantiated by product efficacy data, and is misleading by exaggeration. 

FOOD AND BEVERAGES:-  

1. Kellogg’s India Pvt Ltd (Kellogg’s Oats):  The advertisement’s claim, New Kellogg’s Oats”, - While the Advertiser asserted that they launched two new flavours, no evidence to support the same was submitted by the advertiser.  The claim of “New” was not substantiated and was misleading. 

2. Kellogg’s India Pvt Ltd (Kellogg’s Special K):   While the advertiser declares the protein and fibre content per serve size on the product package to enable consumer make an informed decision, such serve specific reference is missing from the TV advertisement. The claim "High Protein", "High Fibre" does not qualify per serve basis - more so when only one serve of the product is likely to be consumed by a consumer within a day as the product is a "breakfast option". The claim, “It is high in protein and fibre”, is false as it is not applicable for the serving size of the product and in the context of a product positioned for weight management, it is misleading by ambiguity. The stand-alone claim of "Foods high in protein and fibre make you feel full and keep hunger pangs away" is not objectionable. But when seen in conjunction with "High Protein" "High fibre", the claim based on 100 gm of product is misleading by implication. While “eating breakfast regularly” as a generic advice for weight management was considered acceptable, the CCC did not consider the claim statement implying “regular breakfast” with the advertised product for weight management to be adequately substantiated. The claim, “To manage weight eat a breakfast like Kellogg’s Special K”, was considered to be misleading by ambiguity and implication. The advertiser provided details of the e: mail correspondence regarding the endorsement statements as agreed by the celebrity (Deepika Padukone) i.e. "Mere jaise, weight manage karne ke liye, eat breakfast every day", "Stay healthy and eat breakfast every day". It was noted that the celebrity has not used the product name in her approved statements and that the advertiser is required to be consistent with the celebrity endorsed statements in the advertisement. The disclaimers were not in accordance with the ASCI guidelines.  

3. Abbott Healthcare Pvt Ltd: The advertisement’s claim, "Har roz Pediasure dene se bacchon ko milte hai 37 nutrients jo immunity badhane mein madad karein our de sure growth in 90 days" was considered to be misleading by ambiguity and implication.  The disclaimers in the TVC were not legible and the text was white on white. Furthermore “sure growth” term was seen as a guarantee of growth which is incorrect since not every child in the study demonstrated significant growth. (Since the sub-group of Taiwanese children did not demonstrate statistically significant growth). The data presented was only an abstract that referred only to weight for age z score (and not height) and was not considered to be adequate to substantiate the claim. The claim of “Sure growth in 90 days” and its visual depiction, notwithstanding the disclaimer “creative depiction of growth” as referred in the storyboard, was considered to be misleading. 

4. Modi Naturals Ltd: The advertisement’s claim, “Oleev Active” helps in reducing serum cholesterol, preventing lifestyle diseases, and has anti-ageing properties etc." was not substantiated for the Oryzanol content in the product or the specific oil blend and was misleading by ambiguity and implication. While the TVC is in Hindi, the disclaimers in the TVC are in English. These pack claims / advertisement contravened Chapters I.1 and 1.4 of the ASCI Code as well as Guidelines on Disclaimers.  

5. Modi Naturals Ltd: The packaging and advertisement highlights brand name "Oleev Health". The product sold by the advertiser is the blended edible vegetable oil which is a mixture of physically refined rice bran oil and refined rapeseed oil and does not contain any Olive oil. Oleev and olive have such phonetic similarity that ordinary consumers are likely to be misled into believing that this particular product of the advertiser has olive oil.  The product name in packaging / advertisement was considered to be misleading. The term "Cardizyme" is not objectionable, but its presentation in conjunction with a heart / heart beat symbol, in absence of evidence of the effective Oryzanol level for heart related benefits, was considered to be misleading by implication. The claim relating with the benefits as Oryzanol properties, the claim was not substantiated for the product constituents / oryzanol content in the product and was misleading by ambiguity and implication.  

6. Modi Naturals Limited: The word "Oleev" in the advertiser's product name "Oleev Smart" is likely to cause a belief in the consumers at large, in a broad manner that it may contain olive oil especially given that the mother-brand that is advertised in mass media has olive oil. Therefore the product name in packaging / advertisement was considered to be misleading. On second claim, while the advertiser is portraying the benefit of an oil blend versus single oil, in absence of any comparative data or qualifier, the word "Smarter" in the claim “Smarter choice for a healthy lifestyle” is misleading   by ambiguity and omission of the comparison being referred to.  The advertiser’s claims, “Super enriched formula of Vitamin A, D, E & K, Oryzanol and Omega fatty acids. Anti-oxidant properties of Vitamin A and E keep tissues in healthy state and prevents cellular damage, while Vitamin D helps in bone and muscle strength, Vitamin K aids in healing process. Oryzanol improves blood circulation and lowers overall bad cholesterol levels. Also Omega 3, Omega 6 and Omega 9 fatty acids along with other good lipids support and promote heart health” were not substantiated for the oil constitutes / oryzanol content in the product and were misleading by ambiguity and implication. The presentation of the logo unit for "Vitafit+" when seen in conjunction with declaration of Vitamin A, D, E and K, was objectionable, in absence of evidence of the RDA level for these vitamins, and the term was considered to be misleading.  

7. Kaleesuwari Refinery Private Limited (Goldwinner):  Vitamin D is a fat-soluble vitamin that plays a number of important roles in the body and fortification of vegetable oils with Vitamin D2 or D3 has been recommended by various agencies to combat its deficiency in general population.  While the benefits of Vitamin D and A via fortification of oils are acknowledged in general, the advertiser is attributing these benefits directly to food items fried in the advertised product such as Vada (“vada in my house gives me high energy, strong bones… Plus my bp, sugar, everything is under control), Poori (“I work with full energy all day, I have not taken a single sick leave”) etc. These claims, in absence of any qualifiers related to importance of lifestyle, exercise or other aspects having an impact on health, were considered to be grossly misleading since no single food item can help control any disease or disorder such as diabetes or blood pressure. Money Life News And Views