Savlon Brand To Touch Rs 1,000 Crore Sales This Fiscal

KOLKATA, 8 OCT 2020: 

ITC Ltd’s health and hygiene brand Savlon is growing at 3-4 times as compared to last fiscal and is going to touch the ₹ 1,000 crore sales mark this year, said divisional CEO of personal care products business Sameer Satpathy.
 
Talking to newspersons in a virtual meet on Wednesday, Satpathy said Savlon will be the first brand in the personal care business division to touch this revenue milestone. The brand had reported ₹ 250 crore sales in 2019-20.
 
The growth of Savlon is both due to heightened demand for health and hygiene products during the Covid-19 pandemic and ITC expanding its distribution and product portfolio.
 
The company has launched nine products under Savlon during the pandemic such as disinfectant spray, mask, cloth spray, wipe, soap and body wash.
 
“Savlon was growing at a ve year CAGR of 50% year-on-year. The pandemic and our efforts have accelerated the growth and we are on track to grow four times this fiscal,” said Satpathy. “Savlon has become 15-16 times more than when we acquired the brand,” he said.
 
When ITC had acquired Savlon, along with Shower to Shower brand, from Johnson & Johnson ve years back, the brand used to clock ₹ 50 crore sales.
 
Till last fiscal, Vivel was the largest brand in the personal care business of ITC with sales of ₹ 500 crore followed by Engage deodorant almost close to it.
 
ITC’s food brands are the biggest with Aashirvaad atta and dairy products at ₹ 6,000 crore last fiscal, followed by Sunfeast biscuit at ₹ 4,000 crore, Bingo! snacks (₹ 2,700 crore), Classmate stationery brand (₹ 1,400 crore) and YiPPee instant noodles (₹ 1,300 crore).

The company’s floor cleaner brand Nimyle, which it had acquired two years back, has crossed ₹ 150 crore and the brand has expanded into East and South. ITC has also expanded it into vegetable wash across the country. “Nimyle has become four times the size of what it was when we acquired,” said Satpathy.
 
ITC has expanded its health and hygiene product manufacturing capacity 3-5 times since the pandemic and is also planning a new personal care plant in the East. Economic Times