EDITORS EMULSION 17th Apr 2018

Warm Greetings!

Throughout the time we've seen print ads or watched TV commercials, there have been quite a few memorable ones that have captured the viewers' imagination. Among the ads that did catch our eyes, some of them were seen as breaking moral norms and were pushing the envelope a bit too far.

Advertising is seen as misleading if it involves false, misleading or deceptive information that is likely to cause the average consumer to act in a way they might otherwise not.  Advertising may also be considered misleading if important information that the average consumer needs to make an informed decision is left out. According to data, one-third of complaints received against misleading ads come in from the healthcare sector. Read what our founder-director, Mr.Bejon Misra has to say on this apart from other details on this issue under PSM India Capsules.

The updated list of approved new drugs is available in the Drug Dopes section of this newsletter along with news on fake drugs being caught and sold in the markets of Karnataka, Bihar, Delhi and other parts of India.

While on one hand, to streamline healthcare services in India, stating they are the "most important partners" in rolling out of the free health insurance scheme that offers cover for 10 crore poor families, the Health Ministry urges states to adopt the Clinical Establishment Act; on the other hand, there is still no definite proposal for a new drug policy by the government. Read more on these and other such news in Drug Laws and Policy Injections.

We constantly endeavour not only to reach you important information from the health and medicine world but also to create a connect with consumers all over. We welcome articles and write ups from our readers and are glad to feature them under the section titled Subscriber’s Symptoms. This issue touches on the serious health hazards of synthetic fragrances.

Also, from our last edition, we have started an informative series of FAQs on Universal Health Coverage. Find part 2 on the same in this issue.

Do not hesitate to mail your comments on this newsletter to help us improve further. We appreciate your support and trust in us and are happy to have you as our loyal reader.

Feedback is what keeps us going. Should you have any query or question, please feel free to get in touch with us. Write to me on pooja@patientsafetyaccess.org

Stay Healthy. Stay Protected.

Pooja Khaitan

Editor-in-Chief,

The Prescription