The Man Who Awakened A Nation Of Consumers
Grahak’ chronicles the remarkable evolution of India’s consumer protection movement through the personal lens of one of its founding pioneers. Beginning with telephone connection frustrations in 1980s Jamshedpur, India, the book reveals how everyday grievances sparked a nationwide movement that fundamentally reshaped India’s economic landscape.
Prof. Misra’s journey from local activism to national policy architect provides unique insights into landmark legislation and regulations, including the Consumer Protection Act of 1986 and 2019. Readers gain unprecedented access to behind-the-scenes accounts of meetings with Prime Ministers Rajiv Gandhi, H. D. Deve Gowda, and Inder Kumar Gujral, the development of the iconic Jago Grahak Jago’ multi-media campaign, and the establishment of crucial consumer protection institutions.
Prof. BEJON KUMAR MISRA
You are our strength & inspiration
JGJ Talks
Founder Spotlight
What We Do?
We Empower you to Make an Informed Choice
- Listen to consumer complaints that do not get resolved
- Conduct research on critical consumer issues and publish the research every month
- Bring in policy changes for the benefit of consumers by interacting with lawmakers
- Go for Public Interest Litigation (PIL) on unfair practices in the marketplace, if the consumer voice remains unheard
Our Efforts in Ayush
Prof Misra is at the forefront of promoting holistic health and wellness by reviving our ancient and time-tested Ayush practices in today’s fast-paced world. His abiding efforts reflect a deep commitment to the rich heritage of traditional healthcare systems that are rooted in natural healing and preventive healthcare and offer effective solutions to modern-day health challenges. Here’s a glimpse into our key initiatives in this field.
CONSUMER RIGHTS
Consumer Protection Act, 2019
TESTIMONIALS
I find the magazine very attractive – interesting articles, images (in colour), interviews and different perspectives covered. All this makes the magazine easy to read.
There are unruly flyers as well, we have to caution that too as rights are hooked with responsibilities as well. This can be highlighted wherever necessary.
