Jago Grahak Jago

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The Man Who Awakened A Nation Of Consumers

Grahak’ chronicles the remarkable evolution of India’s consumer protection movement through the personal lens of one of its founding pioneers. Beginning with telephone connection frustrations in 1980s Jamshedpur, India, the book reveals how everyday grievances sparked a nationwide movement that fundamentally reshaped India’s economic landscape.

Prof. Misra’s journey from local activism to national policy architect provides unique insights into landmark legislation and regulations, including the Consumer Protection Act of 1986 and 2019. Readers gain unprecedented access to behind-the-scenes accounts of meetings with Prime Ministers Rajiv Gandhi, H. D. Deve Gowda, and Inder Kumar Gujral, the development of the iconic Jago Grahak Jago’ multi-media campaign, and the establishment of crucial consumer protection institutions.

Prof. BEJON KUMAR MISRA

You are our strength & inspiration

On 9 February 2026 in Gurgaon, the Patient Safety and Access Initiative of India Foundation (PSAI), APAR, and CanKids signed a Memorandum of Understanding (MOU) to collaboratively strengthen access to affordable, high-quality healthcare services across India.

The partnership aims to accelerate systemic improvements in patient safety, access frameworks, and healthcare affordability, contributing meaningfully toward India’s Universal Health Coverage (UHC) goals by 2030. The signing ceremony brought together leadership representatives from the respective organizations, reaffirming a shared commitment to equitable healthcare delivery.

What We Do?

We Empower you to Make an Informed Choice

Our Efforts in Ayush

Prof Misra is at the forefront of promoting holistic health and wellness by reviving our ancient and time-tested Ayush practices in today’s fast-paced world. His abiding efforts reflect a deep commitment to the rich heritage of traditional healthcare systems that are rooted in natural healing and preventive healthcare and offer effective solutions to modern-day health challenges. Here’s a glimpse into our key initiatives in this field.

CONSUMER RIGHTS

Consumers have certain legal rights as enshrined in the
Consumer Protection Act, 2019

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