Prof Misra was born in Jamshedpur, India in 1951. He acquired his academic degree from Senior Cambridge Board and Degree in Business Management from Banaras Hindu University (BHU) in the year 1971. Awarded “Distinguished Alumni Award” 2012 by the Institute of Management, BHU. The World No-Tobacco Day 2013 Award Winner By World Health Organisation (WHO) South East Region (SERO). Recognized by National Bank for Agriculture and Rural Development (NABARD); as a Rural Innovator; improving access to safe drinking water. He was conferred with “BHAMASHAH AWARD” 2013 for service to the consumers by the Confederation of All India Traders (CAIT). Awarded CEO of The Year 2024 By Business Connect Magazine. Printer, Publisher and Editor of THE AWARE CONSUMER, English Monthly Consumer Magazine published from Delhi and registered with RNI. Frequently invited to share insights on TV shows and contribute to print media for the citizen-consumer perspective, ensuring their voices are heard in public discourse.

Visiting Professor at the Mahayogi Gorakhnath University, Gorakhpur, Uttar Pradesh, North East Christian University (NECU), Dimapur, Nagaland, National Law University Odisha (NLUO), Cuttack. Chairman, Universal Institute of HealthTech Communication (UIHC) supported by Andhra Pradesh Medical Technology Zone (AMTZ), Visakhapatnam, Former Visiting Professor, at the Institute of Management (IM) and Former Adviser and Consultant to Institute of Medical Sciences (IMS) at Banaras Hindu University (BHU). Former Member of the Planning & Monitoring Board of JSS Academy of Higher Education & Research (JSSAHER), MYSURU.

50+ years of professional career starting from Kolkata as a Marketing Executive with TATA Steel in the year 1971, subsequently from 1972 became an entrepreneur in Jamshedpur in the service sector dealing with Human Resources, Travel & Leasing Business till 1994. At present a qualified Independent Director on the Board of a Listed Company, Sunil Healthcare Limited. ‘Fellow’ of Institute Of Directors (IOD), India. Adviser and Consultant to several Industry Associations and Business Entities, especially mentoring Start-ups in the insurance and service sectors; Founder Director of HAMARA CONSUMER DOST Pvt. Ltd. Consultant Consumer Affairs to Amway India Limited & Advisory Board Member of Global Healer LLC, USA & Alliance for Safe Online Pharmacies (ASOP) Global USA. Senior Expert, European Business & Technology Centre, New Delhi.

40+ years in the consumer education and advocacy: as a volunteer in the Consumer movement since 1980 as Founder Trustee of Consumer Guidance Society of Jamshedpur, Healthy You Foundation and Consumer Online Foundation, New Delhi. Founder and Director of the Patient Safety and Access Initiative of India Foundation based in New Delhi, advocating for enhanced patient safety and access to healthcare. These are all not-for-profit Charitable Organizations founded by Prof Misra.

30+ years as an International Expert on User (Consumer) Focus; for developing strategies and capacity building programs in developing countries on Quality Management Systems for public and private organizations. Have work experience as short term consultant with UNDP, UNICEF, UNCTAD, World Health Organisation (WHO), World Bank, GIZ, British Council, DFID, GAIN, PSM, EPOS, OPPI & ASOP; working on consumer protection policies and building customer-centric culture in public/private organizations. An Associate Member and Former Board Member of the International Alliance of Patients’ Organizations (IAPO), which has an official relationship with World Health Organisation (WHO).

Senior Advisor, Association of Community Pharmacist of India (ACPI). Chairman Core Group of Experts for promoting Ayush in the health Insurance Sector and Chairman of the Strategic Purchasing Committee constituted by Ministry of Ayush, Government of India; Member of the Committee to Examine Implementation of Block-chain Technology in Pradhan Mantri Bharatiya Janaushadhi Pariyojna (PMBJP) 2024. Executive Committee (EC) Member of the General Insurance Council, nominated by the Insurance Regulator (IRDAI); Former Advisory Committee Member, in accordance with Rule 19 of the Insurance Ombudsman Rules, 2017 to review the performance of the Insurance Ombudsman 2022-24. Chairman, Food Safety & Consumer Protection Committee, North East Regional Council of the Indian Chamber of Commerce (ICC). Board Member, National Accreditation Board for Hospitals & Healthcare Providers (NABH-QCI). Member of the Ethics Committee of National Dope Testing Laboratory (NDTL), Ministry of Youth Affairs & Sports, Government of India. Former Expert Member, National Coordination Center, Pharmacovigilance Program of India (NCC-PvPI), Indian Pharmacopoeia Commission, Ministry of Health & Family Welfare, Government of India.

Former Adviser to the Government of Odisha, Department of Food Supplies and Consumer Welfare (FS&CW) from 2018-24, Former Governing Board Member; Quality Council of India (QCI), Former Member of Food Safety and Standards Authority of India (FSSAI) from 2008- 2013, the Central Advisory Committee (CAC) FSSAI and Senior Expert with FSSAI; Special Invitee on the Steering Committee of National Foundation of CSR (NFCSR), Ministry of Corporate Affairs, Government of India, Served as a member on Expert Groups on framing Government Policies like the Mashelkar Committee 2003 for Review of Drugs Regulatory System and Tandon Committee 2008-09 on the Scientific and Technological Measures to Counter Spurious and Sub-standard Drugs and Diagnostic Centres in India. Member National Drug Survey Core Expert Committee 2014-16. Expert Committee Member to Address the Issue of Faulty ASR Hip Implants manufactured by M/s DePuy International Limited, UK. Member of several Government of India Committees like how to tackle the nexus between Diagnostics Centre-Pharmaceutical Companies and the Medical Practitioners-Hospitals, Inter-Ministerial Monitoring Committee on Misleading Advertisements, Expert Committee on Patient Safety Implementation Program, Expert Committee on the Implementation of the UN Guidelines on Consumer Protection in India, Former Member of the Consumer Complaint Council (CCC) of the Advertising Standards Council of India (ASCI);

Since 1983 visited more than 35 countries, as member of delegations and missions. Attended all the six Intergovernmental Negotiations; on the Framework Convention on Tobacco Control (FCTC) at Geneva from 2000 to 2003. Represented Consumers International (CI) in various international negotiations as a member and head of CI delegations at various international committee meetings of Codex Alimentarius Commission, World Health Organisation (WHO), World Health Assembly (WHA), Framework Convention on Tobacco Control (FCTC) & International Conference on Renewable Energies. Represented India; as the member of the Indian delegation, as a consumer representative, at the Codex Alimentarius Commission (CAC), the Codex Committee on Food Labeling and ISO meetings abroad. In November 2004 lead the Indian delegation at ISO, TC 126/WG 9 Meeting at Geneva.

Founder Signatory of the Consumer Coordination Council (CCC) and served as the Founder Governing Council Member and Former Chairman of CCC. As the Chairman of CCC received support from Government of India to develop and manage several innovative projects like the JAGO GRAHAK JAGO Multi-Media Campaign and the Consumer Online Resource and Empowerment Centre (CORE) and represented CCC in various negotiations and events in India and overseas.

Member of the First Constituted Central Consumer Protection Council (CCPC) by Government of India in 1987 and the First Bihar State Consumer Protection Council in the same year. Since 1981 played an active role in drafting several Rules and regulations in the interest of the Indian Consumer, for example, the Consumer Protection Act 1986, The Insurance Regulatory & Development Authority Act 1999, Electricity Act 2003, Food Safety & Standards Act 2006, the Real Estate Regulation & Development Act, 2016, Consumer Protection Act 2019. Invited to testify in person before several parliamentary committees in India, on consumer related issues.

Published several research papers on consumer behavior, perspectives, complaint handling mechanisms, accessibility, affordability and quality of service related issues on Healthcare, Electricity, Portable Water, Banking, Insurance, Telecom and similar for the World Bank, WHO and National Pharmaceutical Pricing Authority (NPPA), Government of India. Authored and published several books on “Safety Issues Concerning Storage Water Purifiers”, “Direct Selling: Is It ethical?”, “Patient Safety and Access to Safe Internet Pharmacies”. Presently working on the subject of “How Technology can play a Role to Empower the Indian Consumer to recognize Safe and Quality Products and Services”; Also working on issues concerning GOOD GOVERNANCE by preparing an INDEX to Measure the MOST Consumer- Friendly State(s) in India & the Most Consumer Friendly Brands globally.