As per the notification issued by the Directorate General of Foreign Trade (DGFT), all exports of pharmaceutical products from India have to comply with these anti-counterfeit measures from July 1, 2011.

PharmaSecure has been leading the implementation process by anti-counterfeit solutions as well as tracking and tracing of medicines even before this mandate was given out by government.  This format enables manufacturers to immediately begin the process towards compliance of DGFT guidelines.

PharmaSecureis also a leader in SMS authentication solutions of pharma products.Every pharmaceutical package is uniquely coded during the
manufacturing process to protect it from counterfeiting. It is based on UIMV (Unique ID Mobile Verification)Technology wherein the manufacturing & origin details of a drugpackaging are associated with the unique codes printed on eachpackage. Consumers can text this number to a phone number to find out if their medicine is real or fake.

PharmaSecure’s mobile verification solution is the next generation
technology in brand protection against counterfeiters. Government is considering in mandating this for domestic drug distribution.

PharmaSecure has been able to secure over billion packages, by successfully
Implementing these solutions in leading Pharmaceutical companies like Lupin, Unichem Laboratories and Microlabs and IPCA
  
As per Pharmasecure Spokesperson –

 

 

PharmaSecure is a global innovator in drug authentication technologies and software, creating effective solutions to ensure consumers receives authentic medications from
trusted pharmaceutical manufacturers in emerging markets. Pharmasecure has offering of services in India, The United States, Europe, Africa, and Southeast Asia”.

In its effort to be a vital contributor towards consumer and customer awareness about durg counterfieting problems and its importance  – PharmaSecure has joined hands with well known NGO – Partnership for Safe Medicines. Took part in “National Consultation on Methodology for a Study on Spurious Medicines in the Supply Chain in India" Along with PSM.Wherein the technology was demonstrated to Dr.Kalam on effectiveness of the solutions and Dash board data which can help government track exact details of counterfeiting.

Going ahead PharmaSecure will launch many initiatives for consumer and customer awareness against counterfeiting.