Advertisements play a huge impact on the Indian audience. Be it on television, in print media or at the movies, consumers are greatly influenced by what they see. This issue of THE PRESCRIPTION captures some ads on health and personal care that are deceptive and misleading. Do give it a read as an aware citizen.
Catch up with malpractices, illegal activities related to counterfeit medicine, inspection drive across Tamil Nadu and Karnataka, IPA letter regarding misuse of prescription drugs from our National Injections section too.
Barcoding sets off from 1st April on secondary packaging as well. Now every carton needs to have a tracking and tracing applicable bar code on it if going for export. More on it under our Drug laws and Policy injections.
Get to know more on essential medicines, iatrogenesis from FAQs, newly found pharmacological effects of commonly used medicines from the Pharma Injections Section. Feel light and refreshed with our laughter dose and don’t forget to mark your calendar with the important upcoming events across India and the world over.
If you have any suggestions, comments or queries, please email me at pooja@jagograhakjago.com.
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Happy Reading !
Stay Safe. Stay Healthy !
Pooja Khaitan
Chief Editor ,
The PRESCRIPTION
Partnership for Safe Medicines India.
“Universal Health Coverage is relevant to every person on this planet. It is a powerful equalizer that abolishes distinctions between the rich and the poor, the privileged and the marginalized, the young and the old, ethnic groups, and women and men”.
Dr. Margaret Chan
Director-General, WHO
Advertisements are ever so often deceptive and they cannot be claimed as the index of a product. Below is an interesting article on known advertisements which are constantly aired on television that are misleading, untrue and illegal. Advertising Standard Council of India(ASCI), a subsidiary of Consumer Complaints Council (CCC) in January 2015 upheld complaints against 151 out of 201 advertisements. Out of 151 advertisements against which complaints were upheld, 90 belonged to Personal and Healthcare category, followed by the Education category with 40 advertisements.
To know more, click on : http://www.exchange4media.com/59491_asci-upholds-complaints-against-151-out-of-201-advertisements.html
World Health Day addressed by Hon’ble Prime Minister, Shri Narendra Modi
On the eve of World Health Day , Prime Minister of India, Shri. Narendra Modi stated, “On World Health Day, I pray that all of you remain in the best of health and at the same time inspire others to lead a healthy life. Theme of this year’s World Health Day, Food Safety is an essential pre-condition for good health and we all must focus on it. Government is working tirelessly to realise the dream of a Healthy India where every citizen has access to proper and affordable healthcare”.
Members of the council have not ruled out a racket between the qualified doctors and the illegal doctors either.
Taking high dose zinc acetate lozenges might shorten the duration of common cold associated runny nose by 34%, scratchy throat by 33%, nasal congestion by 37% and cough symptoms by 46%, according to a meta-analysis published in BMC Family Practice.
Interchange 2014 Highlights: Jim Dahl on The Medicrime Convention and other efforts to Work across jurisdictions to catch and prosecute Drug Counterfeiters
PSM board member Jim Dahl, the retired Assistant Director of the FDA’s Office of Criminal Investigations, spoke on our international panel about the Medicrime Convention, a new cross-European effort to address criminal issues involving medical products. Dahl also spoke about extending law enforcement to counterfeiters working abroad:
The Parternship for Safemedicines publishes FACT PACK on Counterfeit Drugs
{A dangerous threat to American Patients}
Read at - https://jagograhakjago.com/PSM-book6_sm.pdf-
Frequently Asked Questions Q1. What are meant by Essential Medicines?
Answer: Essential medicines are those that satisfy the priority health care needs of the population. They are defined by the World Health Organization (WHO) are those drugs that satisfy the health care needs of the majority of the population; they should therefore be available at all times in adequate amounts and in appropriate dosage forms, at a price the individual and community can afford. They are selected with due regard to public health relevance, evidence on efficacy and safety, and comparative cost-effectiveness.
Essential medicines lists have been shown to improve the quality and cost-effectiveness of health care delivery when combined with proper procurement policies and good prescribing practices. The WHO has published a model list of essential medicines. Each country is encouraged to prepare their own lists taking into consideration local priorities. Over 150 countries have published an official essential medicines list. The essential medicines list enables health authorities, especially in developing countries, to optimize pharmaceutical resources.
The Ministry of Health, Government of India had revised the National List of Essential Medicines of India (NLEMI 2011) in June 2011 and soon shall introduce some new drugs.
To catch hold, the previous list of essential medicines follow, http://pharmaceuticals.gov.in/nlem.pdf
Q2. What is meant by Iatrogenesis?
Answer: Iatrogenesis (from the Greek for "brought forth by the healer") refers to any effect on a person, resulting from any activity of one or more persons acting as healthcare professionals or promoting products or services as beneficial to health, that does not support a goal of the person affected. Some iatrogenic effects are clearly defined and easily recognized, such as a complication following a surgical procedure (e.g. Lymphedema as a result of breast cancer surgery) and some are unpredictable such as complex drug interactions which may require significant investigation to detect.
Causes of iatrogenesis include side effects of possible drug interactions, medical error, wrong prescription dispensing possibly due to illegible handwriting, typos on compute negligence, unexamined instrument design ,anxiety or annoyance in the physician or treatment provider in relation to medical procedures or treatments or unnecessary treatment for profit.
Professionals like physicians, pharmacists, nurses, dentists, psychologists, and therapists can be the cause of iatrogenic effect. Iatrogenesis can also result from complementary and alternative medicine treatments.
Mrs. Kajal Chaudhary, Academician chirps: PSM- India has been successful in inspiring us to fight for fake drug products!
Dr. Akash Gupta, PhD. Scholar blogs: Cheers to PSM for the sheer hard work that you put in to bring us the best of the news in every issue!
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Disclaimer : Our newsletter endeavors to compile patient safety information from various sources . PSM India may not be held responsible for any article published in The Prescription.